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Research papers

The rise of micro-multinationals

This paper explores the development of a new breed of market research companies that are global from the start, powered by the internet and able to respond quickly to research requests. The evolution of some of the micro-multinationals are traced,...

Catalogue: Asia Pacific 2012: Asia Kaleidoscope
Authors: Terry Sweeney, Amit Gupta
April 17, 2012
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Citation

Sweeney and Gupta (2012a, April 17). The rise of micro-multinationals. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/the-rise-of-micro-multinationals